Preparation and Planning are Key to Business Success

In my book ‘The Complete Building Blocks Guide to Successful Business Marathon’ I emphasis the need for anyone wanting to start a business to do research in order to find a product or service that people want. I ask and answer the following questions;
• Who is your customer?
• What is the problem your product will solve?
• What is your solution to their problem?
• Why you think your product will be better than others?
I go on and discuss the need for workforce, start-up costs and financing, office space, equipment, licensing and of course the business plan. I cover areas around what the business will deliver and what product or service will be offered and how you will make money and who you will be selling to. The book covers all business legalities such business registration, business name, zoning laws, Tax ID, insurance and more. I go into detail explaining these critical business areas in the book.
While these are important business details that any start-up need to know, the key factors in any new business venture is choosing the right business. You will be coached from the outset how to take stock of what you have at your disposal;
• Skills – what can you do?
• Experience – what have you done in the past?
• Knowledge, hobbies, interests and other abilities – what do you know?
While all your degrees, diplomas and awards will help you with knowledge but they cannot replace years of experience. Therefore, whatever skills, knowledge and experience you have acquired, that is where you are good at and that is where you must focus on.
You will be taken by hand as you assess your skills, knowledge, experience and other abilities and shown how you can combine these to come up with a business that is a perfect fit for your strengths.
You have done your research, selected the kind of business that matches your skills, taken care of legalities and set up your record keeping system, now how do you get customers? The answer is marketing and public relations.
You need to understand the importance of marketing and market planning to achieve your business success. The book helps you to follow a learning roadmap, which will expand your knowledge of marketing and advertising of your business.
The book will assist any beginner to learn new and unique marketing strategies and how to join together all the marketing information into a series of marketing and advertising models that offer a variety of ways to expand your marketing program. The marketing section of this book will help you to;
Attract more customers
Sell more to existing customers
Bring back your old customers
There are nuggets in this book that can help you start your own successful business.


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