The Complete Building Blocks Guide to Successful Business Marathon

The Complete Building Blocks Guide to Successful Business Marathon represents the first major shift in business start-up books providing tools and techniques beginners need to have before starting business. In simple, actionable language the guide will lead you step-by-step through starting your own business and growing it brick-by-brick to profitability as quickly as possible.
By reading ‘The Complete Building Blocks Guide to Successful Business Marathon you will avoid the time- and money-wasting mistakes many new entrepreneurs make. The concepts presented in the book will work in any business, in any industry and put you on the path to starting your own successful business. The first key concept in this book is the practical steps to prepare, plan and start your business. Helping you to move as quickly as possible to starting your business. Trustworthy research discovered that every prospective business owner has mainly two questions:
• They want to know how to start business from scratch.
• They want to know which business to start.
The Complete Building Blocks Guide to Successful Business Marathon will not only answer the two questions for you, but it will also show you how to take advantage of the opportunities that can be hard to spot if you don’t know what to look for.
The second key concept of this book is expanding your marketing into additional marketing methods which will help you attract prospective customers and increase your business’s potential revenue. This guide will offer you a detailed look at over 50 of today’s most important marketing channels–explaining how each one works. Page by page, you’ll become familiar with a variety of approaches, including direct online marketing, public relations, joint ventures and more. And with this book as your guide, you’ll quickly discover how marketing your ideas, services, or products across multiple marketing methods can help develop and deepen customer relationships as well as improve your profits.
Order your book from your nearest bookstore. Use the following ISBN: 978-0-620-46042-2 when ordering.

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8 Steps of the Marketing Plan

Your marketing plan should consists of the following:

1. Executive Summary
2. Marketing Analysis (SWOT Analysis)
3. Set Objectives
4. Market Segmentation
5. Marketing Strategy
6. Budget
7. Action Plan
8. Control


There are 4 key elememts of marketing strategy;

1. Product
2. Price
3. Distribution
4. Marketing Communication

There are 4 areas of market segmentation

1. Geographic
2. Demographic, age, gender etc.
3. Psychographic,lifestyle - what do your customers buy?
4. Behaviouristic, buying pattern - where and when do they buy

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Preparation and Planning are Key to Business Success

In my book ‘The Complete Building Blocks Guide to Successful Business Marathon’ I emphasis the need for anyone wanting to start a business to do research in order to find a product or service that people want. I ask and answer the following questions;
• Who is your customer?
• What is the problem your product will solve?
• What is your solution to their problem?
• Why you think your product will be better than others?
I go on and discuss the need for workforce, start-up costs and financing, office space, equipment, licensing and of course the business plan. I cover areas around what the business will deliver and what product or service will be offered and how you will make money and who you will be selling to. The book covers all business legalities such business registration, business name, zoning laws, Tax ID, insurance and more. I go into detail explaining these critical business areas in the book.
While these are important business details that any start-up need to know, the key factors in any new business venture is choosing the right business. You will be coached from the outset how to take stock of what you have at your disposal;
• Skills – what can you do?
• Experience – what have you done in the past?
• Knowledge, hobbies, interests and other abilities – what do you know?
While all your degrees, diplomas and awards will help you with knowledge but they cannot replace years of experience. Therefore, whatever skills, knowledge and experience you have acquired, that is where you are good at and that is where you must focus on.
You will be taken by hand as you assess your skills, knowledge, experience and other abilities and shown how you can combine these to come up with a business that is a perfect fit for your strengths.
You have done your research, selected the kind of business that matches your skills, taken care of legalities and set up your record keeping system, now how do you get customers? The answer is marketing and public relations.
You need to understand the importance of marketing and market planning to achieve your business success. The book helps you to follow a learning roadmap, which will expand your knowledge of marketing and advertising of your business.
The book will assist any beginner to learn new and unique marketing strategies and how to join together all the marketing information into a series of marketing and advertising models that offer a variety of ways to expand your marketing program. The marketing section of this book will help you to;
Attract more customers
Sell more to existing customers
Bring back your old customers
There are nuggets in this book that can help you start your own successful business.


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