Your marketing plan should consists of the following:
1. Executive Summary
2. Marketing Analysis (SWOT Analysis)
3. Set Objectives
4. Market Segmentation
5. Marketing Strategy
6. Budget
7. Action Plan
8. Control
There are 4 key elememts of marketing strategy;
1. Product
2. Price
3. Distribution
4. Marketing Communication
There are 4 areas of market segmentation
1. Geographic
2. Demographic, age, gender etc.
3. Psychographic,lifestyle - what do your customers buy?
4. Behaviouristic, buying pattern - where and when do they buy
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